Identification confidence
Every identified company carries a 0-100 confidence score and a plain-language explanation of the evidence.
B2B website visitor identification
Know Which Businesses Are Visiting Your Website
WebLeadEnrich helps you discover potential business opportunities from your website traffic, understand visitor interest and turn valuable activity into actionable sales leads.
£250 per website per month. Companies are identified when the available evidence supports it - not every visitor can be identified.
Identified companies24
New this period9
High intent6
Qualifying visits143
| Company | Confidence | Intent |
|---|---|---|
| Northwind Engineeringnorthwind.example | 86 High | 72 |
| Harbourline Logisticsharbourline.example | 68 Inferred | 58 |
| Brightwell Analyticsbrightwell.example | 92 Verified | 41 |
The problem
Most interested businesses leave without saying hello
Prospective customers research suppliers long before they get in touch. They read your service pages, compare your pricing and return a few days later - and most of them never fill in a form or pick up the phone.
Without knowing which organisations are showing interest, your sales team waits for enquiries that may never come, while competitors follow up first.
- Which businesses looked at our pricing this week?
- Who came back to our services pages more than once?
- Which existing prospects are active again right now?
How it works
From website visit to sales opportunity
Four steps, no sales call needed to get started.
- 1
Install one snippet
Add a small JavaScript snippet to your website. It loads asynchronously and never slows your pages down.
- 2
See the companies behind visits
When the evidence supports it, visits are linked to the organisation behind them, with a confidence score and the reasons.
- 3
Spot genuine interest
Visitor intent highlights companies that viewed pricing, came back, or explored your services in depth.
- 4
Follow up at the right time
Organise companies, keep contacts and follow-ups together, and export what your sales team needs.
Capabilities
Everything your team needs to act on website interest
Visitor intent
A separate score shows how strongly a company’s activity suggests commercial interest.
Activity history
Pages viewed, landing pages, referrers and time on page for every qualifying visit.
Form identification
Successful submissions of your own forms with a business e-mail address link the visit to that company.
Contacts and follow-ups
Keep contacts, notes, calls and reminders with the company record.
Lists and exports
Organise companies into lists and export companies, contacts and activity to CSV or Excel.
Identification Confidence86/100
High · evidence score, not a probability
Company Fit80/100
Match with your ideal customer profile
Visitor Intent72/100
Pricing and contact pages viewed this week
Visitor intent and company intelligence
Three clear scores, never blended into one
- Identification confidence - how strong the evidence is that the visit came from this company.
- Company fit - how closely the company matches your ideal customer profile.
- Visitor intent - how strongly its recent activity suggests commercial interest.
Company profiles bring together what is known about each organisation - website, industry, size and location where available - with its visits and your own notes.
Contacts and opportunities
Keep the follow-up next to the activity
Record calls, e-mails and meetings against each company, set follow-up reminders and see when a company you are working with visits again.
- Contacts you add or import, and contacts captured from your own website forms when you switch that on.
- Company lists for existing customers, prospects and partners - imported from a spreadsheet if you like.
- Follow-ups due today and overdue are highlighted for each team member.
| Company | Industry | Visits |
|---|---|---|
| Northwind Engineeringnorthwind.example | Mechanical engineering | 5 |
| Harbourline Logisticsharbourline.example | Logistics | 3 |
| Brightwell Analyticsbrightwell.example | Software | 2 |
| Oakridge Facilitiesoakridge.example | Facilities management | 1 |
Dashboard and reporting
See the picture at a glance
Activity over time
Identified companies and qualifying visits by day, with new and returning companies.
Filters that match how you sell
Filter by confidence, intent, fit, industry, country, company size, website and date range.
CSV and Excel exports
Take companies, contacts and activity into your own tools, with the filters you applied.
Simple installation
Live in minutes - no developer required
Add your website, confirm the domain with a DNS record and paste one line of JavaScript into your site’s header, directly or through a tag manager. The application confirms when tracking data arrives.
You stay in control: choose a consent-required or cookieless mode, set how long IP addresses are kept, and let your staff opt their own browsers out.
<script async src="https://app.webleadenrich.com/tracker.js"
data-site="YOUR-SITE-KEY"></script>- Add your website
- Confirm the domain with a DNS record
- Paste the snippet before </head>
- See tracking confirmed in the application
Pricing
One simple price per website
£250 per website per month
- 50 eligible newly identified companies per website per billing period
- No usage charges or automatic overage fees
- Cancel any time, effective at the end of the paid period
FAQ
Common questions
What is WebLeadEnrich?
WebLeadEnrich shows you which businesses are visiting your website, how interested they appear to be and what they looked at, so your team can follow up with the right companies at the right time.
How does website visitor identification work?
A small script on your website records visits. For each visit, WebLeadEnrich looks at the available evidence - such as the network a business visitor connects from, and successful submissions of your own website forms with a business e-mail address - and identifies the organisation when that evidence is strong enough.
Each identification has a confidence score and an explanation, so you can see why a company was matched.
Can it identify every website visitor?
No. Many visitors browse from home broadband, mobile networks, VPNs or shared networks that do not reveal an organisation. Those visits are counted but stay unidentified. WebLeadEnrich only identifies a company when the evidence supports it.
Can it identify individuals?
No. WebLeadEnrich identifies organisations, not people. Individual contact details only appear where you add them yourself, or where a visitor submits one of your website forms and you have switched on contact capture for that form.
How accurate is the company identification?
Accuracy depends on the evidence available for each visit, which is why every identification carries a confidence score from 0 to 100 and a label such as verified, high confidence, inferred or potential. A match based on a network address alone is never treated as proof that a company owns that address, and its confidence is capped. You decide the minimum confidence a company needs before it appears in your lists.
What is visitor intent?
Visitor intent is a separate score from 0 to 100 that reflects how strongly a company’s activity on your websites suggests commercial interest - for example visits to pricing or contact pages, repeat visits and how recent they are. It is shown next to, but never combined with, identification confidence.
Turn website activity into sales opportunities
£250 per website per month. No usage charges. Cancel any time, effective at the end of the paid period.